Most Viral Foods In London (10 Dishes Worth Queuing For)

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If you are a social media addict, you’ll find it impossible to miss the amazing London foods that are going viral on Facebook, Tiktok, and Instagram.

Whether you fancy square croissants, crazy mac ‘n’ cheese waffles, or giant Japanese pancakes, London is the destination that has it all.

Join me, as we check out 10 London foods that are going viral right now!

London’s 10 Most Viral Foods

This 24-hour city is churning out trending cuisine that takes its inspiration from popular word cuisine.

London’s diverse population includes many eminent international chefs who want to make their mark on the city’s dining scene, so here are some of the best foods in the UK capital right now:

10. Crumble & Custard, Crumble Mania, New Cross

This 100% plant-based/vegan eatery is focused on one thing, and one thing only – delicious crumble!

You can create a DIY crumble with delicious fruits, nuts, waffles and chocolate, and coat it with delicious plant-based custard and cream!

Address: 395a New Cross Rd, London SE14 6LA


9. Fuwa Fuwa Japanese Soufflé Pancakes, Soho

These are probably the only jiggly bits you want to display in public. Japan’s mega-popular souffle pancakes have finally hit the UK with matcha cream, yuzu, and Lotus Biscoff.

Address: 57A Dean St, London W1D 6AJ


8. Cube Croissants, Le Deli Robuchon, Mayfair

It’s been hard to miss the viral cube croissants of Le Deli Robuchon.

These posh patisserie treats are filled with delicious chocolate, matcha, and raspberry creams. Pay the princely sum of £6.95 for your own cube croissant and make sure you take your selfie with it. 

Address: 82 Piccadilly, London W1J 8JA


7. Foot-Long Fries, Awesome Chips, Wood Green

Awesome Chips are showing just how much you can do with the humble potato.

They have a fantastic chip-based menu that includes these viral foot-long fries served with a wide range of delicious toppings. 

Address: The Mall, 159 High Rd, London N22 6YD


6. The Suprême Croissant, Kuro Bakery, Notting Hill

London has so many viral croissants that it could be harboring an epidemic!

The Suprême Croissant was first a hit in NoHo NYC, but has successfully crossed the channel after being replicated by Notting Hill bakery Kuro Bakery.

This croissant flakes beautifully and has a delicious creamy filling.

Address: 95 Notting Hill Gate, London W11 3JZ


5. Lobster Rolls, BOB’s Lobster, London Bridge

BOB’s Lobster serves London’s best lobster roll, straight out of a converted VW camper van.

Feel like you’re in Nantucket or Martha’s Vineyard while tucking into a succulent lobster roll right on the Thames.

This Borough Market street food success story is now has a permanent home on London Bridge. 

Address: St Thomas Street Unit 71, London SE1 3QX England


4. Bubble Tea, Kissaten, London Bridge

Bubble Teas are a refreshing treat while roaming the stores and sights of central London. They are certainly trending right now with bubble tea shops popping up all over the UK.

One of the most popular is Kissaten, which has amazing flavors and locations right across the West End. My favorite flavor is the Matcha Genmai Milk Tea!

Address: 72 Old Compton St, London W1D 4UN


3. Giant Croissant, Philippe Conticini, South Kensington

This supersize croissant costs about £25, and is the creation of French Pastry Chef, Philippe Conticini!

His South Kensington bakery will serve you a croissant so large there is no way you can dip it in your hot chocolate without spills! One for sharing I think.

Address: 24-25 Cromwell Pl, South Kensington, London SW7 2LD


2. Pockets, Hackney

The stuffed pita pockets of Pocket, a street food vendor in Netil Market, Hackney have garnered a big online following with their delicious pillowy pittas, stuffed with Middle Eastern treats like falafel, fried potato, tahini and a thick and creamy hummus!

Address: Netil Market, 13-23 Westgate St, London E8 3RL


1. BaoBuns, Bun House, Chinatown

Bun House is lighting up TikTok and Instagram with its delicious and quirkily decorated BaoBuns.

They offer a seasonal rosta of buns including pumpkins, oranges, rabbits, and chicks as well an expansive menu of Chinese cuisine. 

Address: 26-27 Lisle St, London WC2H 7BA


London’s 10 Most Viral Foods FAQs

What foods are famous in London?

As a global city, London is increasingly known for its international cuisine, but native Londoners like me still love traditional English fare like the Sunday Roast, a full English breakfast, and Fish and Chips. In the City of London and towards the East End, you’ll still find one or two establishments that serve traditional cockney foods like Pie and Mash and even Jellied Eels!

Where is the best street food in London?

Borough Market in Southwark has long been one of the city’s best destinations for street food. Though there are loads of popups and food courts all over London, Borough Market has always been the foodie’s choice for fine street food from vendors that include Porteña (Argentine cuisine), Juma Kitchen (Iraqi food), and Brindisa’s Chorizo Grill.

What cuisines to try in London?

One of the best things about travel to London is the opportunity to enjoy cuisine from almost every country on Earth.

Here are some of my recommendations for international foods you can try in the UK capital:
– South Asian cuisine in Brick Lane
– Caribbean food in Brixton
– Jewish food in Golder’s Green
– Turkish food in Green Lanes, Haringey
– Chinese food in Chinatown (off Shaftesbury Avenue)
– Middle Eastern cuisine on the Edgeware Road
– French Crepes in South Kensington or Hampstead

What is Londoners’ favorite food?

Fish and Chips is the Londoner’s favorite food. You’ll find a local chippie in every neighborhood and people still queue up for a freshly-fried fish supper on a Friday night. The popularity of fish and chips is being challenged by the proliferation of chicken and chip shops that are loved by school-aged Londoners. Check out my article: Best Fish and Chip Shops in London (Our Top 10 Picks)

Does London have good street food?

London leads the world for street food with amazing quality and variety. Check out Liverpool Street’s Eataly, Borough Market, or Southbank Centre Food Market.  In the last decade street food pop-ups, food courts and markets have proliferated with London generating the lion’s share of the UK’s £1.2 billion street food industry. 

Which is the most famous restaurant in London?

The Ritz Restaurant still holds its own as London’s most famous restaurant with patrons that have included The Royal Family, The Aga Khan, Margaret Thatcher, and Winston Churchill. Other renowned London establishments included J Sheeky, The Ivy, Langan’s Brasserie, and Savoy Grill

Where is hot to eat in London right now?

If you’re looking to see and be seen eating at London’s hottest restaurant, you need to head to Taku, the hot new Mayfair omakase restaurant that opened in Mayfair in early 2023. Sushi chef Takuya Watanabe personally serves 16 guests at a time and has already earned a Michelin star for his signature £280 20-course menu.

Rounding Up

When it comes to great food – it’s a London ting! I’m sure that London’s going to continue to be the source of abundant viral food trends in the coming years, so make sure that you get out and about and sample the very best of this vibrant city’s cuisine.

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